Are you and your team always running at a frantic pace but seem to be going nowhere as a company? Sometimes I get that feeling of frustration when I look at my day and notice that all I did was put out fires and was not able to accomplish the big picture items. Martin Zwilling nails it in the head with his post, “You Need Momentum, Not Just Motion”. Motion doesn’t really mean momentum, specially if everyone is moving in a different direction.
“Many of life’s failures are people who did not realize how close they were to success when they gave up.”—Thomas A. Edison.
You might as well face it, Social Media is here to stay. In fact it’s not only the latest “In” tool, it’s quickly becoming a major component of the marketing plan in many corporations, big and small. I’d like to cover some basic myths – I like to call them nasty rumors – about Social Media. It’s not the scary monster under the bed that some people make it out to be.
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Reading the article “Is your product a must have or a nice to have”, where Bernard Moon explains in great detail the difference between a “must have product” and a “nice to have” one, it made me think back to the earlier days of TheEyeWorks. Back then we were known as TheEyeCard, it was 2001 and, like today, the economy came to a screeching halt after the dot com debacle and 9/11.
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