Dear Boss:

Being your website for the past five years has been a great experience. I’ve had thousands of visitors, processed hundreds of contact forms and have helped inform potential and existing customers about our products and services.

When I was created, my design was fantastic and my Flash intro was second to none. My content told our company’s great story and showcased our fantastic products. However, it’s time for me to go to the next level.

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In our previous blog we discussed four questions to ask while researching your company's possible social media campaign. You've asked these questions, have the answers and decide that it's not right for your company. So now, what's next?

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Your company has been throwing around the idea of implementing a social media initiative for a while now. Your team understands that social media is not just a trend; it’s a force to be reckoned with. More and more companies of all sizes are looking to take advantage of these evolving tools. Their goals are simple: raise awareness and gather information, while not spending a fortune.

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Your team is meeting on your next marketing initiative. You are looking to get it rolling sooner rather than later. You brainstorm and decide that an email marketing campaign will cover all the bases. Ask yourself these questions along the way to ensure success.

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Yesterday I arrived in Bogota, Colombia and upon arriving to the hotel I usually stay in I was greeted with a nice detail. Turns out on my last trip I had forgotten a t-shirt in my room, so when the hotel staff found out that I was coming back they had my t-shirt waiting for me all nicely folded and laundered. I didn't even know that I was missing a t-shirt, but I thought it showed great attention to detail and service. As I do often when I experience great customer service from a company (applies for bad customer service, too) I tweeted about it.

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Gordon Ramsay’s hit show, Kitchen Nightmares, offers great examples on product and service development. Ramsay acts as both a customer and a consultant when he visits the troubled restaurants. After watching an episode, we thought of three takeaways that will help you revamp or tweak your line of products and/or services.

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You may be the mayor of your favorite restaurant and have the "Crunked" badge on Foursquare, but has your company thought of ways of utilizing social media's hottest trend?

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