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Two LinkedIn Success Stories

Two LinkedIn Success Stories

LinkedIn is one of social media's sometimes forgotten networks. However, it is a very useful source for professionals and if used effectively can bring about results. Here are two quick stories of how we got solid leads on LinkedIn.

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Posted by Eric Garza on 07/29 at 02:36 PM in BusinessSocial MediaCommentsPermalink

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Throwing Wrenches into Logo Development

Throwing Wrenches into Logo Development

Brainstorming and designing cool logos is one of our favorite activities when it comes to branding. We usually throw around a few ideas back and forth to see what sticks. We then come up with a main concept that we'll begin to sketch out. We also like to throw a wrench into the mix.

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Posted by Eric Garza on 07/26 at 02:44 PM in BusinessCreativeCommentsPermalink

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Image Is Everything

Image Is Everything

In the celebrity world of film, music and sports image is everything. It’s an old PR and Publicity adage that has stood the test of time. When using an image or photo to accompany an article, story or Blog post there are “dos” and “don’ts” that can guide you in selecting the right image. The right image helps to complete the story or helps make your point. The wrong image detracts from your Blog and in a worst case scenario can be inappropriate or offensive.

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Posted by Eric Garza on 07/21 at 08:00 AM in BusinessCreativePublic RelationsCommentsPermalink

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4 Social Media Lessons from The Old Spice Guy

4 Social Media Lessons from The Old Spice Guy

Old Spice’s latest Social Media campaign wrapped up early yesterday morning and it certainly created a lot of buzz in Twitterverse and Blogosphere. Whether it was a success or failure remains to be seen, but there are four takeaways we’d like to share and show you how to relate them to your social media strategy.

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Posted by Eric Garza on 07/16 at 10:45 AM in Social MediaCommentsPermalink

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PR and SEO: A Marriage Made in Web Heaven

PR and SEO: A Marriage Made in Web Heaven

BREAKING NEWS: Public Relations and Search Engine Optimization (SEO) have tied the knot!

Alright maybe that’s a little dramatic, but you get the idea. PR and SEO have courted each other for quite a while, and now PR pros and SEO experts agree that it’s all about the content. PR wants compelling and influential content that is a call-to-action for customers and prospects alike. SEO consultants want rich key search word and varied content that attracts search engines and those famed little search engine spyders that read that content.

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Posted by Eric Garza on 07/13 at 09:53 AM in BusinessPublic RelationsSEOSocial MediaCommentsPermalink

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How My HTC EVO Saved the Day

How My HTC EVO Saved the Day

In the midst of iPhone 4 mania a few weeks back, I picked up Sprint’s newest phone, the HTC EVO, to try it out and see how it compared to my beloved Blackberry. I’ve been enjoying the phones features, like the dual cameras, GPS navigation and live video sharing. But there is one feature that stands out from the rest: the 3G/4G hotspot capability.

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Posted by Eric Garza on 07/12 at 08:14 AM in BusinessGadgetsTechnologyCommentsPermalink

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The 4 D’s of Web Design

The 4 D’s of Web Design

When meeting with prospects we often get asked, “How do you guys make a website?” Without getting overly technical, we are going to describe the four phases every web design project goes through – “The 4 D’s” – and the steps within each phase that make the magic happen.

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Posted by Eric Garza on 07/06 at 02:44 PM in BusinessCreativeWeb DesignCommentsPermalink

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