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Protect Your Brand With PR!

Protect Your Brand With PR!

A while back a past client got some local TV coverage. While that may seem to be a good thing, unfortunately for them the story turned negative. Also unfortunate for them is that the news story prominently displayed their logo and said the name of their company repeatedly - thus inexplicably tying the company's brand to the negative tone of the story.

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Posted by Eli Hernandez on 03/29 at 12:19 PM in Public RelationsCommentsPermalink

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3 Tips for Going Mobile

3 Tips for Going Mobile

Last night when I got home from the office, I checked and sent some emails, read some blogs, booked my flight to Vegas, scoped the Twitterverse and Liked my friend's funny post on Facebook without opening my laptop. It really is amazing what we can do on our phones and tablet PC's.

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Posted by Eric Garza on 03/24 at 12:52 PM in TechnologyCommentsPermalink

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Timing is Part of the PR Strategy

Timing is Part of the PR Strategy

You come in one day and your boss or client wants to issue a press release immediately. Or your CEO wants to announce a new product NOW, but the problem is, there is no product. Or your client has some bad business news he wants to get off his chest and he feels like sharing everything to the detriment of his business. You have a new Blog idea and you want to tell the world.

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Posted by Eli Hernandez on 03/22 at 02:44 PM in Public RelationsCommentsPermalink

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Communicating Effectively Through a Crisis

Communicating Effectively Through a Crisis

The tsunami and nuclear emergencies in Japan are very worrisome and sad. Certainly our thoughts and prayers go out to the people of this great and proud nation.

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Posted by Eli Hernandez on 03/15 at 12:53 PM in Public RelationsCommentsPermalink

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Why Is There a Maze On This Postcard?

Why Is There a Maze On This Postcard?

QR codes are slowly starting to pop up in more places than before. These little codes (that look like weird mazes) are wonderful for marketers because they can a) be targeted b) include specialized and cool content and c) be tracked. What's not to love?

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Posted by Eric Garza on 03/11 at 08:30 AM in TechnologyCommentsPermalink

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Microsoft is Ditching IE6. You should too.

Microsoft is Ditching IE6. You should too.

Microsoft has created a website to encourage people to ditch IE6 in favor of upgrading to a better Internet experience. Now most web designers and web developers don’t see eye-to-eye with Microsoft on everything they do, but I appreciate them making a push to help people see the need to upgrade.

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Posted by Eric Carroll on 03/09 at 02:47 PM in TechnologyWeb DesignCommentsPermalink

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When NOT to Hire a PR Agency

When NOT to Hire a PR Agency

The marketing and/or media savvy entrepreneur already knows the many advantages to working with a Public Relations firm. PR agencies come in many sizes and shapes. Some agencies focus on a particular industry, some work on specific causes and some develop specialties such as celebrity representation or crisis communications.

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Posted by Eli Hernandez on 03/08 at 03:40 PM in Public RelationsCommentsPermalink

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