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Rebranding Takes Guts

Rebranding Takes Guts

Years ago a client of mine rebranded his company. He called it the best decision he had ever made, next to asking his wife to marry him. 

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Posted by Eli Hernandez on 07/20 at 01:05 PM in BusinessMarketingCommentsPermalink

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Target. Google+. Bullseye.

Target. Google+. Bullseye.

I've been plugged into Google+ for a little over a week and am absolutely loving it. I haven't followed many people yet and am primarily experimenting with my close of group of friends and co-workers.

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Posted by Eric Garza on 07/14 at 11:55 AM in Social MediaCommentsPermalink

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Building a Power Team

Building a Power Team

A wise manager once told me that “we would be successful as much as our team is different.” As a business owner or executive you might be tempted to think that you can do it all alone. Nothing can be further from the truth. 

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Posted by Eli Hernandez on 07/12 at 09:17 AM in BusinessCommentsPermalink

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How Do I Love My Clients? Let Me Count The Ways!

How Do I Love My Clients? Let Me Count The Ways!

I was startled the other day when I walked into my neighborhood store. The business owner yelled out to me, “Hi and welcome. I hope you’re having a great day.” He had never done this before. 

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Posted by Eli Hernandez on 07/06 at 08:37 AM in BusinessCommentsPermalink

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