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Category: Business



You Should Be Blogging

You Should Be Blogging

As websites become more dynamic and more social, a blog is a perfect way to not just talk about your company, but also discuss and provide opinions on trends, news and developments in your industry.

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Posted by Eric Garza on 05/24 at 02:24 PM in BusinessSocial MediaCommentsPermalink

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Ideas Are Worthless

Ideas Are Worthless

Recently I had the privilege of speaking to a group of students from Southern Methodist University (SMU), my alma mater. These young men and women are members of the Delta Sigma Pi Business Fraternity at SMU's Edwin L. Cox School of Business. Whenever I have the opportunity to speak to young people I always try to think back to my college days and what were some of the things I wished somebody had talked to me about when I was getting ready to go face the world on my own.

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Posted by Ramir Camu on 04/19 at 08:57 AM in BusinessMarketingCommentsPermalink

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You Tweeted WHAT?!?

You Tweeted WHAT?!?

As some of you have seen, the Red Cross had an accidental "rogue Tweet" that was dispersed across the Twitterverse last night. Although it was a bit comical and the matter has since been resolved, it got us thinking as to what companies should do to prevent this from happening and what to do if an inappropriate Tweet is sent.

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Posted by Eric Garza on 02/16 at 01:18 PM in BusinessPublic RelationsSocial MediaTechnologyCommentsPermalink

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How Would You Like Your Burger?

How Would You Like Your Burger?

Customer: I want a burger.
Waiter: Would you like it well-done? A thin line of pink?
Customer: I just want a burger.
Waiter: Okay, but do you want it fixed a certain way?
Customer: Just give me a burger.
Waiter: Cheese, lettuce and tomatoes?
Customer: Just a burger, please!

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Posted by Eric Carroll on 02/10 at 04:15 PM in BusinessCreativeCommentsPermalink

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You Shoot Yourself in the Foot, When You Piss Off Potential Customers

You Shoot Yourself in the Foot, When You Piss Off Potential Customers

The old religious sentiment, “Do onto others, as you would have them do unto you,” rings true across time and across disciplines. It certainly applies as a good business philosophy. Unfortunately it’s become an all too common business practice to take customers or potential customers for granted.

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Posted by Eli Hernandez on 01/18 at 02:39 PM in BusinessCommentsPermalink

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How Much Is Your Business Worth?

How Much Is Your Business Worth?

A psychologist will at inevitably ask you this self-examining question, “What is your worth?” Your business deserves this same type of introspection. Especially when it comes to the pricing of your products or services.

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Posted by Eric Garza on 01/11 at 03:37 PM in BusinessCommentsPermalink

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Technology Is an Investment in You

Technology Is an Investment in You

Another holiday season has come and gone. Now let’s get to work and build up this economy of ours.

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Posted by Eric Garza on 01/04 at 02:33 PM in BusinessSocial MediaTechnologyCommentsPermalink

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To Retreat or Reforward?

To Retreat or Reforward?

This is the time of year that organizations of all types take time out to assess the past year and develop a new strategy for the new year ahead.

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Posted by Eric Garza on 11/16 at 01:20 PM in BusinessCommentsPermalink

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Our Steps to a Successful Blogger Outreach Progam

Our Steps to a Successful Blogger Outreach Progam

We’ve been working on reaching out to beauty and lifestyle bloggers as part of a Bloggers Outreach Program for one of our clients. It’s been an eye opener as to how bloggers work and how getting in front of them is a great way to help gain additional exposure. Here are the steps we took. 

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Posted by Eric Garza on 10/28 at 12:15 PM in BusinessPublic RelationsSocial MediaCommentsPermalink

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3 Reasons Why We Added Apture to Our Website

3 Reasons Why We Added Apture to Our Website

You may have visited our site lately and asked yourself, "What is this toolbar at the top of the page?" Well, it's called Apture. It's very useful for both site visitors and us. Here are some of the reasons why we added this tool to the site.

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Posted by Eric Garza on 10/12 at 02:55 PM in BusinessTechnologyCommentsPermalink

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