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Category: Marketing



Latest news and trends on marketing techniques

Time for a Website Performance Review?

Time for a Website Performance Review?

Your website is a critical component in your sales and marketing initiatives and therefore your business. It is an extension of your company and most of the time one of the first touchpoint for your prospects and customers so it needs to be reviewed consistently to make sure it meets the needs of the company and is achieving the expected results.
Just as you schedule quarterly or yearly employee performance reviews, it is a good practice to take time to do a performance review on your site regularly.

Here are 9 things that can help you gauge if your website is ready for prime time or if it is time for Extreme Makeover Website Edition.

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Posted by Ramir Camu on 02/08 at 08:09 AM in BusinessMarketingSEOWeb DesignCommentsPermalink

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Network Like You Mean It

Network Like You Mean It

Networking events can be a great source for making new business contacts - it's the original "social networking" before there was social networking.

To get the most out of a networking event make use of these simple guidelines:

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Posted by Eli Hernandez on 11/03 at 10:09 AM in BusinessMarketingCommentsPermalink

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Don’t Let Your Marketing Go On Summer Vacation

Don’t Let Your Marketing Go On Summer Vacation

It's August and there's a flurry of activity. Your employees want to go on vacation or schedule it quickly before the summer runs out. While vacation time is necessary to re-energize you and your employees, it's not exactly the type of activity that will bring you new business or add to your bottom-line.

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Posted by Eli Hernandez on 08/03 at 09:21 AM in MarketingCommentsPermalink

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Rebranding Takes Guts

Rebranding Takes Guts

Years ago a client of mine rebranded his company. He called it the best decision he had ever made, next to asking his wife to marry him. 

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Posted by Eli Hernandez on 07/20 at 01:05 PM in BusinessMarketingCommentsPermalink

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Life Lessons from the Mavs’ Championship

Life Lessons from the Mavs’ Championship

Last night Dallas and Mavericks fans everywhere celebrated as their team defeated the Miami Heat in a 4-2 series to win for the first time in franchise history the NBA Championship title. This was a great night and a great victory for the Mavs after having had a devastating defeat against the same team 5 years ago.

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Posted by Ramir Camu on 06/13 at 02:49 PM in BusinessMarketingCommentsPermalink

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From SMU to TEWs - An Intern’s Work Pt. 1

From SMU to TEWs - An Intern’s Work Pt. 1

Hello all!

Since I started my internship at TheEyeWorks, I have been researching potential clients, speaking and networking opportunities for Ramir and Eli, as well as sitting in on brainstorming meetings, helping with multiple aspects of the AcquaEssentials website (picture selection for the blog, banner ads), and assisting in any way I can around the rockin’ office.

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Posted by Victoria Kean on 05/04 at 02:31 PM in MarketingCommentsPermalink

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Ideas Are Worthless

Ideas Are Worthless

Recently I had the privilege of speaking to a group of students from Southern Methodist University (SMU), my alma mater. These young men and women are members of the Delta Sigma Pi Business Fraternity at SMU's Edwin L. Cox School of Business. Whenever I have the opportunity to speak to young people I always try to think back to my college days and what were some of the things I wished somebody had talked to me about when I was getting ready to go face the world on my own.

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Posted by Ramir Camu on 04/19 at 08:57 AM in BusinessMarketingCommentsPermalink

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Cold Calls - Chapter Two: Kill the Cold Calls!

Cold Calls - Chapter Two: Kill the Cold Calls!

This is the second installment in a series on generating sales by doing away with cold calling.

Let’s the face facts: cold calling is random, a complete waste of time most of the time and has the ability to bring any high-performance sales professional to their knees.

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Posted by Eric Garza on 09/16 at 11:19 AM in BusinessMarketingTechnologyCommentsPermalink

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Cold Calls - Chapter One: Turn The Beat Around

Cold Calls - Chapter One: Turn The Beat Around

It’s early in the morning and you wake up feeling good. You think about what you need to do at work and suddenly that good feeling is gone. You find every excuse to stall the inevitable. You get an ugly feeling in the pit of your stomach.

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Posted by Eric Garza on 08/31 at 09:49 AM in BusinessMarketingCommentsPermalink

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3 Video Styles to Help Your Business Conquer YouTube

3 Video Styles to Help Your Business Conquer YouTube

YouTube is without question one of the most important resources on the Internet. It eclipsed Yahoo! to become the second most used search engine behind Google. Many companies have begun to open their own YouTube channels to take advantage of YouTube's power. Here are three different styles of video your company can create to post on YouTube.

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Posted by Eric Garza on 08/03 at 02:44 PM in BusinessMarketingSocial MediaCommentsPermalink

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