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Category: Marketing



Latest news and trends on marketing techniques

An Open Letter from Your Website

An Open Letter from Your Website

Dear Boss:

Being your website for the past five years has been a great experience. I’ve had thousands of visitors, processed hundreds of contact forms and have helped inform potential and existing customers about our products and services.

When I was created, my design was fantastic and my Flash intro was second to none. My content told our company’s great story and showcased our fantastic products. However, it’s time for me to go to the next level.

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Posted by Eric Garza on 06/29 at 01:51 PM in BusinessCreativeMarketingSocial MediaWeb DesignCommentsPermalink

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To Social Media or Not To Social Media… That’s STILL the Question

To Social Media or Not To Social Media… That’s STILL the Question


In our previous blog we discussed four questions to ask while researching your company's possible social media campaign. You've asked these questions, have the answers and decide that it's not right for your company. So now, what's next?

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Posted by Eric Garza on 06/17 at 04:24 PM in BusinessMarketingSocial MediaCommentsPermalink

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To Social Media or Not To Social Media…That Is the Question

To Social Media or Not To Social Media…That Is the Question

Your company has been throwing around the idea of implementing a social media initiative for a while now. Your team understands that social media is not just a trend; it’s a force to be reckoned with. More and more companies of all sizes are looking to take advantage of these evolving tools. Their goals are simple: raise awareness and gather information, while not spending a fortune.

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Posted by Eric Garza on 06/16 at 11:44 AM in BusinessMarketingSocial MediaCommentsPermalink

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4 Questions to Ask of Your Next Email Marketing Campaign

4 Questions to Ask of Your Next Email Marketing Campaign

Your team is meeting on your next marketing initiative. You are looking to get it rolling sooner rather than later. You brainstorm and decide that an email marketing campaign will cover all the bases. Ask yourself these questions along the way to ensure success.

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Posted by Eric Garza on 06/10 at 04:29 PM in BusinessMarketingTechnologyCommentsPermalink

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Three Tips to Reignite Your Products or Services

Three Tips to Reignite Your Products or Services

Gordon Ramsay’s hit show, Kitchen Nightmares, offers great examples on product and service development. Ramsay acts as both a customer and a consultant when he visits the troubled restaurants. After watching an episode, we thought of three takeaways that will help you revamp or tweak your line of products and/or services.

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Posted by Eric Garza on 06/03 at 04:23 PM in BusinessMarketingCommentsPermalink

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Your Business and Location Based Social Networks

Your Business and Location Based Social Networks

You may be the mayor of your favorite restaurant and have the "Crunked" badge on Foursquare, but has your company thought of ways of utilizing social media's hottest trend?

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Posted by Eric Garza on 06/01 at 03:37 PM in BusinessMarketingSocial MediaTechnologyCommentsPermalink

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What a Shot! What a Goal!

What a Shot! What a Goal!

The 2010 World Cup begins in 15 days in South Africa. Although the ultimate goal is to be crowned champion, some nations have already met their goal by qualifying. Other nations have their eyes set on getting passed the group stages, or perhaps making it to the quarterfinals. And of course, the traditional powers have only one goal: to win the competition.

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Posted by Eric Garza on 05/27 at 01:40 PM in BusinessMarketingCommentsPermalink

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Get Your Business On!

Get Your Business On!

Summer is here and it's time to turn up the heat on your business!

Most economic analysts agree that the economic climate in the US will be good, to potentially very good, in the second half of the year and going into next year. But this doesn't mean you should sit back and ride the wave into 2011. Rather, now is the perfect time to promote your business and get your groove on.

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Posted by Eric Garza on 05/25 at 12:01 PM in BusinessMarketingPublic RelationsSocial MediaCommentsPermalink

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Reel Your Customers In, but Don’t Break the Line

Reel Your Customers In, but Don’t Break the Line

One of the most exciting experiences I’ve ever had was deep sea fishing in Baja, Mexico, while on vacation. The thrill of hooking, reeling in and catching a beautiful swordfish is something I’ll always remember.

Prospecting for clients and the sales process for that matter, are very much like fishing. It takes a lot of patience, hard work, but the thrill and the rewards are all worth it. Let’s take the similarities one by one.

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Posted by Ramir Camu on 04/01 at 12:27 PM in BusinessMarketingCommentsPermalink

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It’s All About Execution

It’s All About Execution

By now you should be well on your way to implementing your 2010 business plan? Or maybe you launched your new marketing strategy or you’re learning more about this thing called Social Media? How about achieving your new sales goals, yes or no

Many business professionals and entrepreneurs alike made resolutions for the New Year. So are you keeping those resolutions?

Not working out for you, huh?

Unfortunately it’s not the intention that counts. You can have all the right intentions in the world, but if you don’t take concrete steps to pump up sales, as an example, I can almost guarantee you’ll be in the same financial boat this time next year.  

It takes execution. Here are some tips on how to do just that:

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Posted by Ramir Camu on 03/05 at 12:33 AM in BusinessMarketingCommentsPermalink

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