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Category: Public Relations



Get Your New and Improved PR Here

Get Your New and Improved PR Here

As soon as a new gadget comes out it seems to be obsolete just as fast. Inevitably it is replaced by something faster, smaller and "smarter." Public Relations as a discipline has seen these types of evolution before.

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Posted by Eli Hernandez on 06/21 at 03:19 PM in Public RelationsSocial MediaCommentsPermalink

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What Have You Done For Me Lately?

What Have You Done For Me Lately?

Recently I spoke with several prospective clients about their Public Relations or marketing needs. They let me know that they already work with an agency.

I have to admit curiosity gets the better of me, so I set out to research their agency of record to try and determine what exactly they have accomplished for their client.  

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Posted by Eric Garza on 06/07 at 10:31 AM in Public RelationsCommentsPermalink

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Protect Your Brand With PR!

Protect Your Brand With PR!

A while back a past client got some local TV coverage. While that may seem to be a good thing, unfortunately for them the story turned negative. Also unfortunate for them is that the news story prominently displayed their logo and said the name of their company repeatedly - thus inexplicably tying the company's brand to the negative tone of the story.

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Posted by Eli Hernandez on 03/29 at 12:19 PM in Public RelationsCommentsPermalink

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Timing is Part of the PR Strategy

Timing is Part of the PR Strategy

You come in one day and your boss or client wants to issue a press release immediately. Or your CEO wants to announce a new product NOW, but the problem is, there is no product. Or your client has some bad business news he wants to get off his chest and he feels like sharing everything to the detriment of his business. You have a new Blog idea and you want to tell the world.

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Posted by Eli Hernandez on 03/22 at 02:44 PM in Public RelationsCommentsPermalink

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Communicating Effectively Through a Crisis

Communicating Effectively Through a Crisis

The tsunami and nuclear emergencies in Japan are very worrisome and sad. Certainly our thoughts and prayers go out to the people of this great and proud nation.

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Posted by Eli Hernandez on 03/15 at 12:53 PM in Public RelationsCommentsPermalink

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When NOT to Hire a PR Agency

When NOT to Hire a PR Agency

The marketing and/or media savvy entrepreneur already knows the many advantages to working with a Public Relations firm. PR agencies come in many sizes and shapes. Some agencies focus on a particular industry, some work on specific causes and some develop specialties such as celebrity representation or crisis communications.

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Posted by Eli Hernandez on 03/08 at 03:40 PM in Public RelationsCommentsPermalink

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You Tweeted WHAT?!?

You Tweeted WHAT?!?

As some of you have seen, the Red Cross had an accidental "rogue Tweet" that was dispersed across the Twitterverse last night. Although it was a bit comical and the matter has since been resolved, it got us thinking as to what companies should do to prevent this from happening and what to do if an inappropriate Tweet is sent.

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Posted by Eric Garza on 02/16 at 01:18 PM in BusinessPublic RelationsSocial MediaTechnologyCommentsPermalink

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Learn from the Pros: Implement a Social Media Policy

Learn from the Pros: Implement a Social Media Policy

A social media policy is becoming just as more important as having an actual social media account. As we've come to find out, sometimes the hard way, Tweets spread like wildfire and having some sort of damage control plan already in place can go a long way.  Case in point: major corporations have these in place, so why don't NFL teams?

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Posted by Eric Garza on 02/04 at 01:47 PM in Public RelationsSocial MediaCommentsPermalink

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Speed Kills - Handling a Social Media Crisis

Speed Kills - Handling a Social Media Crisis

Nearly every time someone has a less than stellar experience, they are bound to tell somebody. With social media, they don't just vent to one person, they vent to all of their friends and followers, and in just a few seconds. If the Tweet or update catches on, it could mean bad news for your business.

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Posted by Eric Garza on 11/11 at 04:26 PM in Public RelationsSocial MediaCommentsPermalink

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Our Steps to a Successful Blogger Outreach Progam

Our Steps to a Successful Blogger Outreach Progam

We’ve been working on reaching out to beauty and lifestyle bloggers as part of a Bloggers Outreach Program for one of our clients. It’s been an eye opener as to how bloggers work and how getting in front of them is a great way to help gain additional exposure. Here are the steps we took. 

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Posted by Eric Garza on 10/28 at 12:15 PM in BusinessPublic RelationsSocial MediaCommentsPermalink

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