As someone who works in the Search Engine Optimization field, I often find myself educating our clients about the method to our madness.  SEO isn't easy - when Google evaluates a web page it looks at over 200 different signals.  And since Google likes to keep their algorithm under wraps (it's proprietary, after all), we're mostly able to take educated guesses at which signals are most important.

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In the celebrity world of film, music and sports image is everything. It’s an old PR and Publicity adage that has stood the test of time. When using an image or photo to accompany an article, story or Blog post there are “dos” and “don’ts” that can guide you in selecting the right image. The right image helps to complete the story or helps make your point. The wrong image detracts from your Blog and in a worst case scenario can be inappropriate or offensive.

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BREAKING NEWS: Public Relations and Search Engine Optimization (SEO) have tied the knot!

Alright maybe that’s a little dramatic, but you get the idea. PR and SEO have courted each other for quite a while, and now PR pros and SEO experts agree that it’s all about the content. PR wants compelling and influential content that is a call-to-action for customers and prospects alike. SEO consultants want rich key search word and varied content that attracts search engines and those famed little search engine spyders that read that content.

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Summer is here and it's time to turn up the heat on your business!

Most economic analysts agree that the economic climate in the US will be good, to potentially very good, in the second half of the year and going into next year. But this doesn't mean you should sit back and ride the wave into 2011. Rather, now is the perfect time to promote your business and get your groove on.

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For many year’s Toyota was synonymous with quality, not any more. All it took was one massive recall (now two as of this writing) to change the public’s perception from one of admiration to genuine fear of getting behind the steering wheel of a Toyota. We think we know what went wrong with Toyota the company.

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The New Year is approaching fast. And every business owner should take some time out to strategize and develop an approach to what could be a promising year.

Most economic indicators are heading in the right direction – as contrasted with the end of 2008 going into 2009 – so there will be less if not any excuses for a successful 2010 for most businesses.

Here’s a checklist for every business owner and his staff to use. Is your business ready to take full advantage of the opportunities ahead?

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Everyone is talking healthcare. It’s the hot topic of the season. Whichever side of the debate you are on, there are lessons we can learn as business people from this very important debate.

Listen to your constituents. The last thing you need is a town hall scene like the angry constituents we see today on TV. That’s why it is important to listen to your customers and be attentive to their concerns. A happy customer is one that feels their needs are being addressed.

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Everyone is saying that contributions to charities and non-profits are down. I think that even though times are a little tough, now is the time when we should come together and help those less fortunate – especially when it comes to children. Being a father of one energetic child and one on the way, I completely understand the pain and the tragedy it must be to have a sick child. No parent wants to think about that possibility. Well there is something we can do.

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Labor Day traditionally signals the beginning of the race for president in an election year. And if you’re just tuning in, it’s truly turning out to be a historic contest. Whatever your party affiliation or political leanings, there is one aspect that all political pundits agree - the emergence of what they are calling New Media is having an enormous impact on this year’s run for the White House.

Actually, this New Media has been around a while. It’s the political campaigns that have learned to leverage the power and influence of this technology to reach as many voters as possible. To ignore it, would be at their peril. Let’s explore a few of these.

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Mr. Hernandez, EVP of Marketing and Public Relations, was interviewed on the Winston Edmonson show, Innovation at Work, on Biz Radio 1360 AM. He discussed Crisis Communications and Crisis Management and how these Public Relations strategies can help a business in an emergency situation. What would you do if your business experienced a crisis?

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