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Category: Social Media



3 Video Styles to Help Your Business Conquer YouTube

3 Video Styles to Help Your Business Conquer YouTube

YouTube is without question one of the most important resources on the Internet. It eclipsed Yahoo! to become the second most used search engine behind Google. Many companies have begun to open their own YouTube channels to take advantage of YouTube's power. Here are three different styles of video your company can create to post on YouTube.

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Posted by Eric Garza on 08/03 at 02:44 PM in BusinessMarketingSocial MediaCommentsPermalink

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Two LinkedIn Success Stories

Two LinkedIn Success Stories

LinkedIn is one of social media's sometimes forgotten networks. However, it is a very useful source for professionals and if used effectively can bring about results. Here are two quick stories of how we got solid leads on LinkedIn.

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Posted by Eric Garza on 07/29 at 02:36 PM in BusinessSocial MediaCommentsPermalink

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4 Social Media Lessons from The Old Spice Guy

4 Social Media Lessons from The Old Spice Guy

Old Spice’s latest Social Media campaign wrapped up early yesterday morning and it certainly created a lot of buzz in Twitterverse and Blogosphere. Whether it was a success or failure remains to be seen, but there are four takeaways we’d like to share and show you how to relate them to your social media strategy.

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Posted by Eric Garza on 07/16 at 10:45 AM in Social MediaCommentsPermalink

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PR and SEO: A Marriage Made in Web Heaven

PR and SEO: A Marriage Made in Web Heaven

BREAKING NEWS: Public Relations and Search Engine Optimization (SEO) have tied the knot!

Alright maybe that’s a little dramatic, but you get the idea. PR and SEO have courted each other for quite a while, and now PR pros and SEO experts agree that it’s all about the content. PR wants compelling and influential content that is a call-to-action for customers and prospects alike. SEO consultants want rich key search word and varied content that attracts search engines and those famed little search engine spyders that read that content.

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Posted by Eric Garza on 07/13 at 09:53 AM in BusinessPublic RelationsSEOSocial MediaCommentsPermalink

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An Open Letter from Your Website

An Open Letter from Your Website

Dear Boss:

Being your website for the past five years has been a great experience. I’ve had thousands of visitors, processed hundreds of contact forms and have helped inform potential and existing customers about our products and services.

When I was created, my design was fantastic and my Flash intro was second to none. My content told our company’s great story and showcased our fantastic products. However, it’s time for me to go to the next level.

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Posted by Eric Garza on 06/29 at 01:51 PM in BusinessCreativeMarketingSocial MediaWeb DesignCommentsPermalink

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To Social Media or Not To Social Media… That’s STILL the Question

To Social Media or Not To Social Media… That’s STILL the Question


In our previous blog we discussed four questions to ask while researching your company's possible social media campaign. You've asked these questions, have the answers and decide that it's not right for your company. So now, what's next?

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Posted by Eric Garza on 06/17 at 04:24 PM in BusinessMarketingSocial MediaCommentsPermalink

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To Social Media or Not To Social Media…That Is the Question

To Social Media or Not To Social Media…That Is the Question

Your company has been throwing around the idea of implementing a social media initiative for a while now. Your team understands that social media is not just a trend; it’s a force to be reckoned with. More and more companies of all sizes are looking to take advantage of these evolving tools. Their goals are simple: raise awareness and gather information, while not spending a fortune.

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Posted by Eric Garza on 06/16 at 11:44 AM in BusinessMarketingSocial MediaCommentsPermalink

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It Is All in the Details

It Is All in the Details

Yesterday I arrived in Bogota, Colombia and upon arriving to the hotel I usually stay in I was greeted with a nice detail. Turns out on my last trip I had forgotten a t-shirt in my room, so when the hotel staff found out that I was coming back they had my t-shirt waiting for me all nicely folded and laundered. I didn't even know that I was missing a t-shirt, but I thought it showed great attention to detail and service. As I do often when I experience great customer service from a company (applies for bad customer service, too) I tweeted about it.

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Posted by Ramir Camu on 06/07 at 10:20 PM in BusinessSocial MediaCommentsPermalink

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Your Business and Location Based Social Networks

Your Business and Location Based Social Networks

You may be the mayor of your favorite restaurant and have the "Crunked" badge on Foursquare, but has your company thought of ways of utilizing social media's hottest trend?

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Posted by Eric Garza on 06/01 at 03:37 PM in BusinessMarketingSocial MediaTechnologyCommentsPermalink

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Get Your Business On!

Get Your Business On!

Summer is here and it's time to turn up the heat on your business!

Most economic analysts agree that the economic climate in the US will be good, to potentially very good, in the second half of the year and going into next year. But this doesn't mean you should sit back and ride the wave into 2011. Rather, now is the perfect time to promote your business and get your groove on.

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Posted by Eric Garza on 05/25 at 12:01 PM in BusinessMarketingPublic RelationsSocial MediaCommentsPermalink

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