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Are your services a “must have” or a “nice to have”?

Are your services a “must have” or a “nice to have”?

Reading the article “Is your product a must have or a nice to have”, where Bernard Moon explains in great detail the difference between a “must have product” and a “nice to have” one, it made me think back to the earlier days of TheEyeWorks. Back then we were known as TheEyeCard, it was 2001 and, like today, the economy came to a screeching halt after the dot com debacle and 9/11.

Our main product consisted of multimedia presentations on business card size cd-roms. They were cool and eye-catching and it seemed like they were the next great hit as a marketing tool. After a year or so of trying to get the company off the ground with our little cd-roms we quickly realized that what we had in our hands was only a “nice to have” and not an essential business tool. We had to ask ourselves, what services are a “must-have”, what do businesses need? Talking to our clients, prospects and colleagues, it was evident that web design and development services were key as well as email marketing and strategic marketing help, and that is how TheEyeWorks was born.

So next time you ask yourself, why aren’t we able to sell more stuff? Look at your service/product offering and find out if you have a “must have” or a “nice to have”.

Posted by Ramir Camu on 10/13 at 09:26 AM in BusinessMarketingWeb Design

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