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Chirp, Chirp: Crickets and Social Media Don’t Mix

Chirp, Chirp: Crickets and Social Media Don’t Mix

We're all busy. Although we don't expect instantaneous responses to email and phone calls, we do expect quick responses to requests and questions on Twitter or Facebook. I mean, isn't that one of the most important qualities of social media?

Last week we were looking for some help with a project. The first place we went was Twitter where we got some very generous Retweets (thanks to those of you who did) and some responses (thanks for your interest).

I also went on Facebook to search for some help. I found some interesting people and businesses and wrote on their walls asking for help.

Days went by. I never got a response and crickets started chirping.

Needless to say, we found the help we were looking for and our project is now complete! Late last week I revisited my Facebook posts on several freelancers pages and deleted them. It may seem harsh, but if you're going to have a Facebook account, you should respond to requests. There's no use in having my request sitting worthlessly alone on your Facebook page for days on end.

A lesson for us all: If you don't want to use your social network in a traditional way, simply include information that states the best way to get in touch with your organization. You can also specify what you're using the account for. If your Facebook account is simply a portfolio or your Twitter account is simply a feed for your blog, great! Just let us know.

It may seem simple, but as you begin implementing or applying social media to your marketing efforts, know what other people are expecting from you. Don't set up an account and leave interested people simply hearing crickets chirp as they wait for a response.

Are you using a social media account in a non-traditional fashion? Feel free to share some examples of non-traditional accounts in the comments section below.

Image: A Bremner, "Cricket in close-up", via Flickr Creative Commons Attribution

Posted by Eric Garza on 08/09 at 09:36 AM in Social Media

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