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Don’t Keep Your Website a Well Kept Secret

Don’t Keep Your Website a Well Kept Secret

Let’s take this test together:

1.  Pretend you are a potential customer
2.  Go on Google or Yahoo and type in a typical word (s) that describes your business or services
3.  Are you listed on the first page? How about the second page? Third?

By the time a customer gets to the third or even fourth pages in a search engine, they have either found what they are looking for or they have lost interest. If your site is buried deep within a search engine’s pages or not even listed at all, then chances are your site is not fully optimized – this means that unless your customer knows the exact name of your business, they will not be able to find you in an online search.

There are a couple of reasons why this may be the case. For one thing, check to see if the bulk of the copy content on your site is inserted as an image or if its stand alone text. If your copy is part of an image or Flash movie, then search engine spiders or robots cannot read it and will simply pass you by.  Another reason may be that your copy content does not have the right keywords that work to raise your rankings among the search engines. Another aspect to consider is weather your site’s code is SEO friendly or not or who is linking back to your site.

An effective Search Engine Optimization (SEO) program will help your site do just that – rise in the search engine rankings. But, there are some particulars that you may wish to consider about such an SEO program. The first of these is that it does take time for an SEO program to work. You should expect to see initial results after 3 or 4 months of beginning the work on an SEO program.

In addition, your SEO provider should work with you to update, refresh and populate your site with good copy content. This content should make readable sense and not just a bunch of words thrown up randomly on your site’s pages. Nothing turns off potential customers more than a cluttered site that doesn’t make any sense. When the phones start to ring and you’re seeing more online inquiries, that’s always a good sign that an SEO program is working for your Website.

Also make sure you choose the right SEO provider. Ask for their references, how long have they been in business, which SEO programs they have managed successfully? Request samples of successful SEO campaigns. These are some questions you should ask an SEO provider. Unfortunately, there are lots of companies out there that claim to have experience in SEO. If a cheap price is too good to be true, then it probably is, and you’re setting yourself up for disappointment after the six months are over.

I hope this information has been helpful to you and your business. We barely scratched the surface on the subject of Search Engine Optimization, so if you have additional questions on SEO or any of TheEyeWorks services, please feel free to drop me a line.

Posted by Ramir Camu on 02/04 at 12:34 PM in SEO

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