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Don’t Let Your Marketing Go On Summer Vacation

Don’t Let Your Marketing Go On Summer Vacation

It's August and there's a flurry of activity. Your employees want to go on vacation or schedule it quickly before the summer runs out. While vacation time is necessary to re-energize you and your employees, it's not exactly the type of activity that will bring you new business or add to your bottom-line.

This is why it's imperative that you make sure that your marketing efforts do not go on vacation along with your staff.

Now more than ever - and especially during a slow economy - you need to keep yourself and your business in front of potential clients. Consider gaining valuable new business momentum now, while your competition will be ramping up their efforts during the Fall months. You will be that much ahead.

If you have an Email Marketing campaign going, throw in a discount or some giveaway - a little something special for those customers actually paying attention during the summer.

Keep the Blogs coming. Believe it or not, there are clients out there that like to receive your information. If it is useful enough, your clients will be happy to share it with their business colleagues and customers.

If your Website hasn't made the phone ring in while, now is a good time to take a fresh look and pump it up with useful information, case studies, white papers, and articles. This will only help your SEO.

Launch a special New Business mail out campaign. Make it unique, targeted, memorable or something that your prospect can actually use. A new business campaign will only be effective if it is backed up with follow-up calls.

Take a client to work day. If you haven't spent time with your client in a while, now is a good time to take them to lunch, invite them to a get together or a special outing. This is common sense client relations that will help solidify your relationship with your customers.

Haven't dived into the Social Media pool yet? If business is a little slow, take a Social Media class or Webinar. Find out how Social Media is changing the conversation and how it can benefit your business by bringing in more customers.

It may be summer, but don't allow your marketing to take a vacation. Instead heat things up by taking proactive steps now to get ready for the busy Fall season ahead. If you have a little more time on your hands these days, make it productive by learning more of what you can do to promote and competitively position your business for increased market share. 

Image: Christine Zenino, "a beach with a view...Cefalu, Sicily", via Flickr Creative Commons Attribution

Posted by Eli Hernandez on 08/03 at 09:21 AM in Marketing

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