Guest Blogger: Colin Alsheimer - Five Proven Techniques for Getting More Backlinks For Your Website

Guest Blogger: Colin Alsheimer - Five Proven Techniques for Getting More Backlinks For Your Website

As someone who works in the Search Engine Optimization field, I often find myself educating our clients about the method to our madness.  SEO isn't easy - when Google evaluates a web page it looks at over 200 different signals.  And since Google likes to keep their algorithm under wraps (it's proprietary, after all), we're mostly able to take educated guesses at which signals are most important.

One of the most important signals we do know about, however, is backlinks.  A backlink is when another website links to yours.  Backlinks act as a vote of confidence on the web.  The theory goes - the more links you have, from high quality sources, the better you'll rank!

But how do you get backlinks?  There are a variety of ways, but here are five popular tactics that you can use today to increase your websites backlink count.

  1. High Value Web Directories: For the most part, it's not worth your time to submit your website to a bunch of free web directories. This was a tactic that was used heavily in the early days of SEO, and as such they generally produce low quality links. However, there are still some high value directories that are worth both the time and money to submit to. Look into submitting your site to the Yahoo! Directory, DMOZ, Best of the Web, Joe Ant, and more.
  2. Advanced Search Queries: Use Google's advanced search operators to find sites that are relevant to your niche and that feature a forum, links page, community, accept guest blogs, and more. Use the following to get you started:
    • intitle:"seo" Returns a list of sites that have the keyword "SEO" in their page title.
    • seo "add url" / "add * url" Returns a list of sites that have the keyword "SEO" and allow you to add a URL (typically to a directory or links page).
    • inurl:forum / inurl:forums Returns a list of sites that contain the keyword "forum" or "forums" in the URL.
  3. Guest Blogging: Guest blogging is the act of providing relevant websites with high quality content, typically in exchange for a backlink. Use sites like My Blog Guest and Blogger LinkUp to find places where you can guest blog.
  4. Public Relations: Public relations, if used properly, can be a great way to get high quality and hard to get backlinks for your website. When you get that high profile interview or article placement, the trick will be to make sure the publication adds a link back to your website. Use a site like HARO to monitor opportunities for PR.
  5. Event Sponsorships: Look to sponsor relevant events and conferences within your niche. These events typically maintain a website and most will add your companies logo with a backlink to your website in exchange for sponsorship dollars.

What are some of your favorite techniques for getting backlinks for your website?

About the Author

Colin Alsheimer is the Marketing Manager for LevelTen Interactive, a Dallas based Internet Marketing Agency. He also serves on the leadership team for the Social Media Club of Dallas.

Image: David Paul Ohmer, "San Francisco - Golden Gate Bridge 'Chain Linked Fence'" October 19, 2008 via Flickr, Creative Commons Attribution.

Posted by Eric Garza on 09/23 at 09:05 AM in BusinessPublic RelationsSEOTechnology

Enjoy this post? Share it with others.


blog comments powered by Disqus