How Do I Love My Clients? Let Me Count The Ways!

How Do I Love My Clients? Let Me Count The Ways!

I was startled the other day when I walked into my neighborhood store. The business owner yelled out to me, “Hi and welcome. I hope you’re having a great day.” He had never done this before. 

The constant need for new and loyal customers along with this challenging economy is prodding company executives to try new tactics in reaching out to their customers and giving them the best client experience possible.

Technology is moving fast, gadgets are getting smarter and business can seem a little impersonal at times. That’s why it’s vitally important to stay grounded and always keep in mind that ultimately it’s our customers or clients that will make our business successful.


Many times it’s your clients that can have some of the best ideas for your business. Ask them questions about how you can do your job better and don’t forget to ask about any weak points in your organization. How else will you improve?

Build Loyal Customers

Remember how special you felt when the restaurant manager came over to see how your food was and to make sure you were having a good time? Now imagine if your CEO made a personal phone call to your clients just to check-in and to see how your company can be of further assistance. It would probably make their day.

Clients Are People Too

Yes I know it’s a major surprise, but clients do have feelings and emotions. Get to know who they are as a person. When was the last time you took your client out to lunch, not for business, but rather to show your appreciation? Or when was the last time you sent them a birthday card? Ask yourself this question, "How well do I know my client as a person?"

Let Customers Refer Business Your Way

Your clients are business people also and they just may be able to help you make that important connection. Allowing them to send referrals your way makes them feel personally invested in your business. This further solidifies a client relationship.

Thank YOU!

Some say that this is a dying art. I know it’s difficult for some people to say Thank You. So if it’s difficult for you, appoint someone as Courtesy Officer, whose job it is to make sure clients feel appreciated and valued. It doesn’t matter who does this, as long as it’s someone that is sincere and truly reflects the positive aspect of your organization.

You don’t have to spend huge sums of money or buy extravagant gifts to demonstrate to your clients that you value your professional relationship. Many times it's the little gestures that go a long way. There is a reason why some clients never leave their agency or service provider. That business has not only done a good job, but has also spent a lot of good will capital in building a solid client relationship. This is a good business practice we can all keep striving to improve each and every day.

And Thank You for reading my Blog post!  

Image: Thomas R. Stegelmann, "Love, Midtown, New York City, NY", via Flickr Creative Commons Attribution

Posted by Eli Hernandez on 07/06 at 08:37 AM in Business

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