Image Is Everything

Image Is Everything

In the celebrity world of film, music and sports image is everything. It’s an old PR and Publicity adage that has stood the test of time. When using an image or photo to accompany an article, story or Blog post there are “dos” and “don’ts” that can guide you in selecting the right image. The right image helps to complete the story or helps make your point. The wrong image detracts from your Blog and in a worst case scenario can be inappropriate or offensive.


  1. Do use an image(s) with your story.
  2. Do give photo credit where credit is due.
  3. Do make sure the image is appropriate for your write-up – common sense rules here.
  4. Do select an image that completes the story.
  5. Do use hi-res images in your Website or Blog.
  6. Do use a photo to accompany your press release – it increases it’s chances of being picked up.
  7. Do mix-up your images – feel free to use charts, graphs, actual photos, illustrations, cartoons, stock photos – the possibilities are endless.
  8. Do have an objective person review your article with its photo to get honest feedback.


  1. Don’t use an inappropriate photo – see #3 above.
  2. Don’t use an image that overpowers your article.
  3. Don’t overuse photos – like most things, everything in moderation.
  4. Don’t use low-res or poor quality photos for your Website – nothing kills a good-looking Website more than an ugly image.
  5. Don’t try to be overly cute with your photo – remember the focus is still on your story or Blog post.

Not everybody is a visual person. Photos help your readers visualize what it is you are trying to say. The use of images also breaks-up blocks of text that can look daunting to the casual reader – “You seriously want me to read all of that?” You don’t have to be a photojournalist, but do mix in the use of images to help your article flow.

We’d like to hear from you. Let us know if you have any other tips on the use of images.

Image: On the Runway Blog

Posted by Eric Garza on 07/21 at 08:00 AM in BusinessCreativePublic Relations

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