Learn from the Pros: Implement a Social Media Policy

Learn from the Pros: Implement a Social Media Policy

A social media policy is becoming just as more important as having an actual social media account. As we've come to find out, sometimes the hard way, Tweets spread like wildfire and having some sort of damage control plan already in place can go a long way.  Case in point: major corporations have these in place, so why don't NFL teams?

Throughout the season, teams receive hours of training from PR professionals or agencies on what to say or what not to say during interviews. So why aren't they getting training on what to say on Twitter? A quick Tweet that's less than 140 characters can become a PR nightmare for an NFL team if the message is controversial or even slanderous.

One of the many talking points during Super Bowl Week was a Twitter controversy involving the Green Bay Packers. Last week several players on injured reserve complained about being left out for some of the team's Super Bowl activities. The Tweets quickly spread and the media was quick to pounce on them. 

Soon enough it became a distraction for the team - wouldn't you know just in time for the biggest game of the season. Will the distraction affect the players? We'll see on Sunday.

Restrictions on some of our favorite players Tweets may take the fun out of following them, which may be why NFL teams aren't placing any restrictions on them. Bad publicity is better than no publicity, but if it has a detrimental effect on the team and its performance, how will the fans really react?

Would you want your favorite NFL or sports team to place restrictions on players Tweets? What would be your social media policy for them?

Image: SteelCityHobbies, "33", Via Flickr Creative Commons Attribution

Posted by Eric Garza on 02/04 at 01:47 PM in Public RelationsSocial Media

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