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Putting Out Fires in the Blogosphere

Putting Out Fires in the Blogosphere

The Blogosphere can be a crazy place. From business tactics to celebrity gossip to political junkies, no matter what the topic, there is likely to be a blog about it.

On Fridays I frequent different taco stands around Dallas and I use a few blogs along with Twitter (in particular @ramircamu and @brandonavance) to find my next destination.

As I was searching through a popular blog, I went through the comments section to see what people had to say about a particular taco stand. Most of the reviews were positive, but a few spoke about some very negative experiences with the way they were treated by some staff.

Interestingly enough, the first person to reply to these negative comments was the owner of the stand. It was great to see him quickly respond to the negative posts, attempt to the resolve the issue and move the conversation away from the blog.

I thought this was a great example of how setting up a listening station and researching where your customers are likely to speak about you can pay off and help maintain or improve your customer retention. By responding quickly the business owner avoided further escalation of what could've turned into a bad situation.

If you haven't set up a listening station for your online activity, it's time to get started. If you need any help setting one up, let us know. We'd be happy to help you out.

Remember: just like every house needs a fire extinguisher, every business needs an online listening station. Your listening station could be what prevents a small fire from becoming uncontrollable.

Image: vvvracer, "Things Getting Hot?", via Flickr Creative Commons Attribution

Posted by Eric Garza on 06/24 at 02:55 PM in Social Media

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