“Don’t try to be all things to all people.” It’s a simple concept, but many times overlooked. This thought is reinforced in a book that I am about to finish reading – Selling To Big Companies, by Jill Konrath. You can find out more information on the book at www.sellingtobigcompanies.com.

Best take-aways:

1. Focus your service to specific industries, specific solutions or markets. Don’t be all things to all people
2. You should be solving problems for customers not selling widgets
3. Always have a top 10 list of prospects you are targeting
4. Use your network wisely to gather intel on your top 10

My agency, just like a lot of businesses out there, are looking for ideas and tips on generating new business. This book has given me new and reinforced some tested ideas I already had on doing that. Especially in this economy, be open to out-of-the-box ideas, new ways of doing things or non-traditional sources of new information to help you get those creative juices going.

I recommend this book as one of those sources. Drop me a line if you want to talk about it some more.