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Re-Learning to Share

Re-Learning to Share

For those of you who are starting to get involved in social media, you may be feeling the pains of sharing. As an only child, I feel your pain. It's like being a toddler all over again. In order to help ease the pain, here are some tips to successful sharing.

1) Let Go

It may seem odd to share articles, blog posts, cool gadgets and videos through social media. However, when you take a step back, you would most likely share that information anyway. The great thing about social media is that you can share the cool video you are watching with a friend in a few clicks. Gone are the days of copying the link, opening up your email, writing the email and pasting the link (can you believe we used to do all that?) Most sites are integrating social networks for a total social experience. With a few clicks, your friends can be viewing the same content you are.

When it comes to your business: Let your customers (or prospective customers) know what is going on. What events are you attending, what specials are you running, what new technology are you looking to implement. Your customer want to be informed, so share the good stuff.

2) Share with the Right People

You are more than likely to be active on several social networks. Most people use different networks for different things. For example, on Facebook I share more content that my friends will enjoy since most of them aren't on Twitter. Since a majority of my followers and people that I follow on Twitter are from networking, I opt to share marketing, web and social media information with them. Of course, a random Tweet about something awesome I find will show up on my timeline from time to time.
When it comes to your business: Know where your customers are and share the appropriate information on the appropriate channel.

3) Practice

It's not likely that you will become a Twitter/Facebook/LinkedIn Master in a day. It takes practice.
When it comes to your business: Set small goals for your social media accounts. First in terms of use. Then pick up the pace and set more stronger goals.

4) Be Nice

It's nice when people share with you, so thank them. Comment on their blog posts, retweet or "Like" them. You'd thank a buddy for recommending a movie, so do the same while you are on online.
When it comes to your business: Give kudos to customers or clients on their victories and be appreciative of what they share with you.

Sharing on social networks isn't all that different from "off-line" sharing. The difference is the environment in which you do it. The biggest obstacle may be anonymity, but that has always been an issue and will most likely continue to be an issue online.

All right. With those tips out of the way, what are you waiting for? Don't hog up all that awesome stuff you are checking out, pass it on!

Image: Andre Chinn, "The kids share a shake". Via Flickr Creative Commons Attribution.

Posted by Eric Garza on 01/20 at 03:04 PM in Social Media

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