Three Tips to Reignite Your Products or Services

Three Tips to Reignite Your Products or Services

Gordon Ramsay’s hit show, Kitchen Nightmares, offers great examples on product and service development. Ramsay acts as both a customer and a consultant when he visits the troubled restaurants. After watching an episode, we thought of three takeaways that will help you revamp or tweak your line of products and/or services.

1) Look for unbiased feedback
Ramsay offers unbiased and oftentimes brutally honest opinions and thoughts on the restaurant, its menu and its staff. We usually have biased views on our products and services because we are so proud of them. Getting unbiased feedback, whether from a customer or a consultant, helps us break free from the bias and take a look at our creations objectively.

2) Try it
The owner of the restaurant thinks his signature dish is fantastic, but hasn’t tried it in years. As Ramsay offers the owner a taste, the owner sees how awful his offering has become. Ask yourself, “When was the last time I used this?”

3) If it’s broken, fix it
After trying out his signature entrée, the owner of the restaurant is disgusted and disgruntled. He doesn’t know what to do next. However, the next step is simple: fix it. This is where Ramsay brings his expertise and new ideas to the table. In the direst of cases, the menu is completely reworked, but sometimes, the menu is simplified, or items just receive a few tweaks. If you see a problem with your product or service, take a step back and find ways to make it better. Don’t continue to sell something you aren’t happy with.

Your marketing dollar will go a long way when you have a solid product or service at the cornerstone of your company’s pyramid. It is always more expensive to bring in a new customer than it is to up sell a current one. You can tell a good restaurant from a bad one by the amount of repeat clients they serve. Marketing will get people to your doorstep, but only a great product and service will keep them coming back.

What does your company do to make sure its product is firing on all cylinders? Do you have product success or nightmare stories to share? Let us know in the comments or feel free to contact us. We’d love to hear your feedback.

Posted by Eric Garza on 06/03 at 04:23 PM in BusinessMarketing

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