Throwing Wrenches into Logo Development

Throwing Wrenches into Logo Development

Brainstorming and designing cool logos is one of our favorite activities when it comes to branding. We usually throw around a few ideas back and forth to see what sticks. We then come up with a main concept that we'll begin to sketch out. We also like to throw a wrench into the mix.

The “wrench” is a big leap from the main designs we had brainstormed. It can include a drastic change to color, layout or typography. So why do we throw the wrench? To generate ideas:

1) For our Client: When our client sees our mockups they will see a fairly consistent look across the logos until their eyes meet the wrench. Sometimes, this logo is such a stretch that they simply pass it over. Other times, it inspires them. They may not like all the elements of the logo, but they may like the layout, a font or a color scheme. We work to make our clients happy and when we are able to do that and inspire them, it's very rewarding. It also helps us push them in the right direction.

2) For Us: Working on designing logos lets the ideas fly. Sometimes we get ideas for other projects. It could be for that particular client or maybe for other projects we are working on. The wrench isn't always the one that’s selected, so it allows us to have ideas to call upon. It also allows us to test out different ideas that we may have had floating around.

There is nothing more rewarding as a marketing agency than to give our clients their corporate identity. Creating eye-catching logos is the icing on the cake.

How often do you throw wrenches into your projects? Feel free to share. We'd love to hear how you and your team get inspired and come up with great ideas.

Posted by Eric Garza on 07/26 at 02:44 PM in BusinessCreative

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