What a Shot! What a Goal!

What a Shot! What a Goal!

The 2010 World Cup begins in 15 days in South Africa. Although the ultimate goal is to be crowned champion, some nations have already met their goal by qualifying. Other nations have their eyes set on getting passed the group stages, or perhaps making it to the quarterfinals. And of course, the traditional powers have only one goal: to win the competition.

Each team will analyze itself to see how it stands in meeting its particular goal. So we would like to ask, “Has your company taken a look at itself lately?”

Our last blog post focused on ideas to get you out there, shake things up and promote your business. This time around we would like to focus on some things you can do internally that will help you get that needed boost for the second half of 2010 and meet your ultimate goal.

Review Your Goals
Where you are on your goals? We all make goals at the beginning of the year or quarter and do our best to keep an eye on them. But let's face it, sometimes project work gets us busy. You get swamped with work you enjoy doing and thinking about the business' goals falls off the deep end. If you've fallen behind on tracking your goals, schedule some time with your team and take a look at where you stand. This will help you refocus.

Revamp Your Marketing Materials
Your website looks great, or maybe it's getting there, but when was the last time you took a look at your other marketing materials? Updating the logo on your proposal, business cards and brochure may not be enough. You may have a hired some new team members, developed a product or service that isn't listed or industry lingo may have changed since the last time you updated your proposal. Also, don't forget to add those social media accounts!  

Take a Company Retreat
As mentioned, project work keeps us busy, which makes focusing on where your business is heading a bit difficult, especially if you are a small business. You and your employees may have some great ideas for taking the business to the next level, but haven't had a chance to communicate them to the entire team. A company retreat is a fantastic way to share and brainstorm ways to improve your business. You don't have to go camping to have a retreat, but you do need to set aside at least a day. A working lunch is not a retreat. Select a relaxed and comfortable setting somewhere in or around your city, have a schedule in place, set some rules (no phones, no laptops, casual dress) and let the ideas flow.

2010 is flying by. Don't let it leave you behind. It's hard to take care of your business when you are swamped, but taking the time to refocus can help make the last half of the year a strong one. It can also give you insight to where your company could be heading in 2011, which isn't all that far away.

Has your company reviewed its goals lately? Where do you guys stand? Are you on your way to winning the World Cup? Or does your company have a lot of work to do? Let us know if you did, how you did it and what you learned! Feel free to share this with someone who could use a little help in finishing 2010 strong.

Posted by Eric Garza on 05/27 at 01:40 PM in BusinessMarketing

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