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You Should Be Blogging

You Should Be Blogging

As websites become more dynamic and more social, a blog is a perfect way to not just talk about your company, but also discuss and provide opinions on trends, news and developments in your industry.

Here are four reasons to get your company blog off the ground:

1. Provide Great Information

We oftentimes refer prospects and clients to our blog because it gives them great information about all the services we offer. It also shows off some of our personality. There is nothing wrong with blogging about your company every once in a while, just make sure you focus the majority of your posts on relevant issues and hot trends in your industry. Blogging isn't about selling, it's about providing insight.

2. Fresh Content

Search engines rule. You can keep them happy by providing keyword rich and constantly changing content. Incorporating keywords into your blog posts will help boost your site in the search engines.

3. Start Conversations

The comments section in many blogs is home to some great information. Why? Because the blogger may have missed something or someone offers the other side of the story. Moderating comments can be scary, but that's a topic for another day.

4. Increase Traffic to Your Site

Your website should be acting as your number one sales person. So every time you refer someone to your blog, whether it's in an email, on Twitter or Facebook, it's like sending them to one of your sales people. Blogging sets up the introduction and your website should be the one closing the deal.

Businesses want to do partner with companies that know their stuff. What better way than showing what your company is made of than with a blog?

So, how long has your company been blogging? How did you delegate the responsibility? Let us know. Let's get a conversation going!

Image: Juan Pablo Olmo, "Personalizando WordPress 1.5", via Flickr Creative Commons Attribution

Posted by Eric Garza on 05/24 at 02:24 PM in BusinessSocial Media

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