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Why Is There a Maze On This Postcard?

Why Is There a Maze On This Postcard?

QR codes are slowly starting to pop up in more places than before. These little codes (that look like weird mazes) are wonderful for marketers because they can a) be targeted b) include specialized and cool content and c) be tracked. What's not to love?

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Posted by Eric Garza on 03/11 at 08:30 AM in TechnologyCommentsPermalink

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Microsoft is Ditching IE6. You should too.

Microsoft is Ditching IE6. You should too.

Microsoft has created a website to encourage people to ditch IE6 in favor of upgrading to a better Internet experience. Now most web designers and web developers don’t see eye-to-eye with Microsoft on everything they do, but I appreciate them making a push to help people see the need to upgrade.

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Posted by Eric Carroll on 03/09 at 02:47 PM in TechnologyWeb DesignCommentsPermalink

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When NOT to Hire a PR Agency

When NOT to Hire a PR Agency

The marketing and/or media savvy entrepreneur already knows the many advantages to working with a Public Relations firm. PR agencies come in many sizes and shapes. Some agencies focus on a particular industry, some work on specific causes and some develop specialties such as celebrity representation or crisis communications.

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Posted by Eli Hernandez on 03/08 at 03:40 PM in Public RelationsCommentsPermalink

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You Tweeted WHAT?!?

You Tweeted WHAT?!?

As some of you have seen, the Red Cross had an accidental "rogue Tweet" that was dispersed across the Twitterverse last night. Although it was a bit comical and the matter has since been resolved, it got us thinking as to what companies should do to prevent this from happening and what to do if an inappropriate Tweet is sent.

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Posted by Eric Garza on 02/16 at 01:18 PM in BusinessPublic RelationsSocial MediaTechnologyCommentsPermalink

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Valentine’s Day 24/7/365

Valentine’s Day 24/7/365

Valentine's Day is here, and if you get past the corny clichés, expensive flower arrangements and packed restaurants, there is a great lesson to learn. February 14th is the day we're encouraged to celebrate love and friendship, but it goes further than that, it is about relationships. We take time to reflect on our relationship with our spouse, significant other, children, friends, family, etc. and show our love and appreciation.

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Posted by Ramir Camu on 02/14 at 02:25 PM in CommentsPermalink

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How Would You Like Your Burger?

How Would You Like Your Burger?

Customer: I want a burger.
Waiter: Would you like it well-done? A thin line of pink?
Customer: I just want a burger.
Waiter: Okay, but do you want it fixed a certain way?
Customer: Just give me a burger.
Waiter: Cheese, lettuce and tomatoes?
Customer: Just a burger, please!

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Posted by Eric Carroll on 02/10 at 04:15 PM in BusinessCreativeCommentsPermalink

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Power to the People

Power to the People

The events in Egypt remind us that in every organization and just about any circumstance or situation - it all comes down to people.

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Posted by Eli Hernandez on 02/08 at 01:58 PM in CommentsPermalink

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Learn from the Pros: Implement a Social Media Policy

Learn from the Pros: Implement a Social Media Policy

A social media policy is becoming just as more important as having an actual social media account. As we've come to find out, sometimes the hard way, Tweets spread like wildfire and having some sort of damage control plan already in place can go a long way.  Case in point: major corporations have these in place, so why don't NFL teams?

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Posted by Eric Garza on 02/04 at 01:47 PM in Public RelationsSocial MediaCommentsPermalink

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Re-Learning to Share

Re-Learning to Share

For those of you who are starting to get involved in social media, you may be feeling the pains of sharing. As an only child, I feel your pain. It's like being a toddler all over again. In order to help ease the pain, here are some tips to successful sharing.

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Posted by Eric Garza on 01/20 at 03:04 PM in Social MediaCommentsPermalink

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You Shoot Yourself in the Foot, When You Piss Off Potential Customers

You Shoot Yourself in the Foot, When You Piss Off Potential Customers

The old religious sentiment, “Do onto others, as you would have them do unto you,” rings true across time and across disciplines. It certainly applies as a good business philosophy. Unfortunately it’s become an all too common business practice to take customers or potential customers for granted.

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Posted by Eli Hernandez on 01/18 at 02:39 PM in BusinessCommentsPermalink

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