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Two “Crunchy” Social Media Lessons

Two “Crunchy” Social Media Lessons

Wheat Thins' "The Crunch is Calling" campaign started in the summer of 2010. This campaign garnered attention because in addition to advertising crunchy snacks, it also shows off their social media savvy.

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Posted by Eric Garza on 01/13 at 02:46 PM in CommentsPermalink

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How Much Is Your Business Worth?

How Much Is Your Business Worth?

A psychologist will at inevitably ask you this self-examining question, “What is your worth?” Your business deserves this same type of introspection. Especially when it comes to the pricing of your products or services.

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Posted by Eric Garza on 01/11 at 03:37 PM in BusinessCommentsPermalink

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Complement Your Digital Efforts With Strong Print Materials

Complement Your Digital Efforts With Strong Print Materials

Let's admit it. A lot of us have been focusing on fortifying our web-based marketing efforts. Whether it's manning those Twitter and Facebook accounts, analyzing keywords to optimize your website or generating content for your blog, you've more than likely spent more time trying to improve your web presence. This is all well and good, but don't forget about those print marketing pieces!

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Posted by Eric Garza on 01/06 at 12:11 PM in CommentsPermalink

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Technology Is an Investment in You

Technology Is an Investment in You

Another holiday season has come and gone. Now let’s get to work and build up this economy of ours.

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Posted by Eric Garza on 01/04 at 02:33 PM in BusinessSocial MediaTechnologyCommentsPermalink

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To Retreat or Reforward?

To Retreat or Reforward?

This is the time of year that organizations of all types take time out to assess the past year and develop a new strategy for the new year ahead.

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Posted by Eric Garza on 11/16 at 01:20 PM in BusinessCommentsPermalink

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Speed Kills - Handling a Social Media Crisis

Speed Kills - Handling a Social Media Crisis

Nearly every time someone has a less than stellar experience, they are bound to tell somebody. With social media, they don't just vent to one person, they vent to all of their friends and followers, and in just a few seconds. If the Tweet or update catches on, it could mean bad news for your business.

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Posted by Eric Garza on 11/11 at 04:26 PM in Public RelationsSocial MediaCommentsPermalink

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Boost Your Brand with Social Media

Boost Your Brand with Social Media

Social media won't transform your brand into a super brand, but it can definitely help get it on its way. Let's take a look at three traditional branding goals and see how social media can help improve them.

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Posted by Eric Garza on 11/09 at 01:52 PM in Social MediaCommentsPermalink

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3 Sites to Help Beat the Creative Blues

3 Sites to Help Beat the Creative Blues

There is nothing more frustrating than being in a creative rut. It happens to the best of us. However, with deadlines looming, you sometimes need to get out of the jam sooner rather than later. Here are some sites we go to whenever we hit the wall.

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Posted by Eric Garza on 11/04 at 01:09 PM in CreativeCommentsPermalink

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Facebook: A Politician’s Central Hub?

Facebook: A Politician’s Central Hub?

Happy Election Day! The midterm elections are in its home stretch. As we move closer to the 2012 Election, it will be interesting to see how social media will help candidates communicate with voters, raise funds, provide updates and discuss issues.

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Posted by Eric Garza on 11/02 at 01:45 PM in Social MediaCommentsPermalink

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Our Steps to a Successful Blogger Outreach Progam

Our Steps to a Successful Blogger Outreach Progam

We’ve been working on reaching out to beauty and lifestyle bloggers as part of a Bloggers Outreach Program for one of our clients. It’s been an eye opener as to how bloggers work and how getting in front of them is a great way to help gain additional exposure. Here are the steps we took. 

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Posted by Eric Garza on 10/28 at 12:15 PM in BusinessPublic RelationsSocial MediaCommentsPermalink

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