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Twitter Feels Like We’re Back in High School

Twitter Feels Like We’re Back in High School

The thought occurred to me the other day as I was reading my timeline on Twitter - Social Media is really like being back in High School. It kind of gave me an eerie feeling.

When you think about it, it makes sense. Social media is another social construct or extension of how we interact as human beings. The medium, location or situation doesn’t change the fact that we are just people trying to find our place in this world, trying to fit in and trying to be heard.  Twitter and Social Media in general is no different. Maybe the titles, the lingo and the reach have changed, but we’re all back in High School trying to make sense of this new phenomenon.

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Posted by Ramir Camu on 03/11 at 01:36 PM in Social MediaCommentsPermalink

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It’s All About Execution

It’s All About Execution

By now you should be well on your way to implementing your 2010 business plan? Or maybe you launched your new marketing strategy or you’re learning more about this thing called Social Media? How about achieving your new sales goals, yes or no

Many business professionals and entrepreneurs alike made resolutions for the New Year. So are you keeping those resolutions?

Not working out for you, huh?

Unfortunately it’s not the intention that counts. You can have all the right intentions in the world, but if you don’t take concrete steps to pump up sales, as an example, I can almost guarantee you’ll be in the same financial boat this time next year.  

It takes execution. Here are some tips on how to do just that:

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Posted by Ramir Camu on 03/05 at 12:33 AM in BusinessMarketingCommentsPermalink

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Toyota’s PR Disaster – What We Can Learn From It

Toyota’s PR Disaster – What We Can Learn From It

For many year’s Toyota was synonymous with quality, not any more. All it took was one massive recall (now two as of this writing) to change the public’s perception from one of admiration to genuine fear of getting behind the steering wheel of a Toyota. We think we know what went wrong with Toyota the company.

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Posted by Ramir Camu on 02/09 at 11:22 AM in BusinessPublic RelationsCommentsPermalink

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Business Checklist for 2010

Business Checklist for 2010

The New Year is approaching fast. And every business owner should take some time out to strategize and develop an approach to what could be a promising year.

Most economic indicators are heading in the right direction – as contrasted with the end of 2008 going into 2009 – so there will be less if not any excuses for a successful 2010 for most businesses.

Here’s a checklist for every business owner and his staff to use. Is your business ready to take full advantage of the opportunities ahead?

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Posted by Ramir Camu on 12/09 at 02:42 PM in BusinessMarketingPublic RelationsSEOWeb DesignCommentsPermalink

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Gain Momentum

Gain Momentum

Are you and your team always running at a frantic pace but seem to be going nowhere as a company? Sometimes I get that feeling of frustration when I look at my day and notice that all I did was put out fires and was not able to accomplish the big picture items. Martin Zwilling nails it in the head with his post, “You Need Momentum, Not Just Motion”. Motion doesn’t really mean momentum, specially if everyone is moving in a different direction.

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Posted by Ramir Camu on 10/29 at 08:21 AM in BusinessMarketingCommentsPermalink

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Perseverance, The Name of the Game

Perseverance, The Name of the Game

“Many of life’s failures are people who did not realize how close they were to success when they gave up.”—Thomas A. Edison.

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Posted by Ramir Camu on 10/27 at 10:08 AM in BusinessCreativeCommentsPermalink

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Some Basic Social Media Myths

Some Basic Social Media Myths

You might as well face it, Social Media is here to stay. In fact it’s not only the latest “In” tool, it’s quickly becoming a major component of the marketing plan in many corporations, big and small. I’d like to cover some basic myths – I like to call them nasty rumors – about Social Media. It’s not the scary monster under the bed that some people make it out to be.

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Posted by Ramir Camu on 10/21 at 09:24 AM in BusinessCreativeMarketingSocial MediaTechnologyCommentsPermalink

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Are your services a “must have” or a “nice to have”?

Are your services a “must have” or a “nice to have”?

Reading the article “Is your product a must have or a nice to have”, where Bernard Moon explains in great detail the difference between a “must have product” and a “nice to have” one, it made me think back to the earlier days of TheEyeWorks. Back then we were known as TheEyeCard, it was 2001 and, like today, the economy came to a screeching halt after the dot com debacle and 9/11.

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Posted by Ramir Camu on 10/13 at 09:26 AM in BusinessMarketingWeb DesignCommentsPermalink

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Lessons We Can Learn From The Healthcare Debate

Lessons We Can Learn From The Healthcare Debate

Everyone is talking healthcare. It’s the hot topic of the season. Whichever side of the debate you are on, there are lessons we can learn as business people from this very important debate.

Listen to your constituents. The last thing you need is a town hall scene like the angry constituents we see today on TV. That’s why it is important to listen to your customers and be attentive to their concerns. A happy customer is one that feels their needs are being addressed.

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Posted by Ramir Camu on 09/28 at 05:37 PM in BusinessMarketingPublic RelationsCommentsPermalink

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Web Analytics: Your Very Own Intelligence Agency

Web Analytics: Your Very Own Intelligence Agency

I know the subject of Web Analytics doesn’t sound very sexy or exciting. Maybe by the time you finish reading this article, you will find web analytics to be a necessary and important part of your overall online strategy.

I often tell business owners that they should consider their Website to be an important member of their sales team. If your Website isn’t making the phone ring, then there’s something wrong with it.

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Posted by Ramir Camu on 07/22 at 08:56 AM in BusinessSEOTechnologyWeb DesignCommentsPermalink

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