Your company has been throwing around the idea of implementing a social media initiative for a while now. Your team understands that social media is not just a trend; it’s a force to be reckoned with. More and more companies of all sizes are looking to take advantage of these evolving tools. Their goals are simple: raise awareness and gather information, while not spending a fortune.

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Your team is meeting on your next marketing initiative. You are looking to get it rolling sooner rather than later. You brainstorm and decide that an email marketing campaign will cover all the bases. Ask yourself these questions along the way to ensure success.

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Yesterday I arrived in Bogota, Colombia and upon arriving to the hotel I usually stay in I was greeted with a nice detail. Turns out on my last trip I had forgotten a t-shirt in my room, so when the hotel staff found out that I was coming back they had my t-shirt waiting for me all nicely folded and laundered. I didn't even know that I was missing a t-shirt, but I thought it showed great attention to detail and service. As I do often when I experience great customer service from a company (applies for bad customer service, too) I tweeted about it.

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Gordon Ramsay’s hit show, Kitchen Nightmares, offers great examples on product and service development. Ramsay acts as both a customer and a consultant when he visits the troubled restaurants. After watching an episode, we thought of three takeaways that will help you revamp or tweak your line of products and/or services.

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You may be the mayor of your favorite restaurant and have the "Crunked" badge on Foursquare, but has your company thought of ways of utilizing social media's hottest trend?

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The 2010 World Cup begins in 15 days in South Africa. Although the ultimate goal is to be crowned champion, some nations have already met their goal by qualifying. Other nations have their eyes set on getting passed the group stages, or perhaps making it to the quarterfinals. And of course, the traditional powers have only one goal: to win the competition.

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Summer is here and it's time to turn up the heat on your business!

Most economic analysts agree that the economic climate in the US will be good, to potentially very good, in the second half of the year and going into next year. But this doesn't mean you should sit back and ride the wave into 2011. Rather, now is the perfect time to promote your business and get your groove on.

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As more social media tools are created, like Twitter’s Business Center, companies will gravitate towards them looking to capitalize on the newest, hottest tool. However, blogging, which we consider as one of social media’s past times, should not be overlooked.

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The hottest trending topic across all Social Networking sites is the issue of privacy. Both lovers and haters of Facebook for example, are all buzzing on whether their privacy practices, or lack thereof, are bad for you and your personal information.

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One of the most exciting experiences I’ve ever had was deep sea fishing in Baja, Mexico, while on vacation. The thrill of hooking, reeling in and catching a beautiful swordfish is something I’ll always remember.

Prospecting for clients and the sales process for that matter, are very much like fishing. It takes a lot of patience, hard work, but the thrill and the rewards are all worth it. Let’s take the similarities one by one.

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