
It's not you, it's me! The word NO is a word that's very difficult to say - especially in a business setting. The old adage, "Don't take no for an answer" in this modern age, just might get you arrested.
It's not you, it's me! The word NO is a word that's very difficult to say - especially in a business setting. The old adage, "Don't take no for an answer" in this modern age, just might get you arrested.
The Blogosphere can be a crazy place. From business tactics to celebrity gossip to political junkies, no matter what the topic, there is likely to be a blog about it.
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What you use for managing your website can be a broad and lengthy topic. To those of us that have used various Content Management Systems (CMS, for short), the mere mention of it can bring out some passionate and overly technical responses.
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As soon as a new gadget comes out it seems to be obsolete just as fast. Inevitably it is replaced by something faster, smaller and "smarter." Public Relations as a discipline has seen these types of evolution before.
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Last night Dallas and Mavericks fans everywhere celebrated as their team defeated the Miami Heat in a 4-2 series to win for the first time in franchise history the NBA Championship title. This was a great night and a great victory for the Mavs after having had a devastating defeat against the same team 5 years ago.
Technology's rapid growth and social media's ever-expanding reach have created some amazing tools. Monitoring and analytics tools allow businesses like the Mom and Pop store around the corner to Fortune 500 companies stay abreast on what is happening in their networks. Meanwhile, other applications make it easy to keep organize the social media outlets you are using, whether it's one, three or more.
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Recently I spoke with several prospective clients about their Public Relations or marketing needs. They let me know that they already work with an agency.
I have to admit curiosity gets the better of me, so I set out to research their agency of record to try and determine what exactly they have accomplished for their client.
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The title 'Social Media Expert' (or guru, genius, etc) has become an oxymoron. What most of those titles really mean is that they know how to use Twitter and Facebook and, judging by the numbers of users, that could be everyone. These purported "Social Media Experts" are focused on getting your message out, but that's just the Media part of Social Media. All they are is just another bull horn yelling out the same things over and over while getting your hopes up that someone will be interested.
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I have been performing the same general tasks since my last post, however, I had a very special day on May 19.
As websites become more dynamic and more social, a blog is a perfect way to not just talk about your company, but also discuss and provide opinions on trends, news and developments in your industry.
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