As someone who works in the Search Engine Optimization field, I often find myself educating our clients about the method to our madness. SEO isn't easy - when Google evaluates a web page it looks at over 200 different signals. And since Google likes to keep their algorithm under wraps (it's proprietary, after all), we're mostly able to take educated guesses at which signals are most important.
Posted by Eric Garza on 09/23 at 09:05 AM in
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