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Reel Your Customers In, but Don’t Break the Line

Reel Your Customers In, but Don’t Break the Line

One of the most exciting experiences I’ve ever had was deep sea fishing in Baja, Mexico, while on vacation. The thrill of hooking, reeling in and catching a beautiful swordfish is something I’ll always remember.

Prospecting for clients and the sales process for that matter, are very much like fishing. It takes a lot of patience, hard work, but the thrill and the rewards are all worth it. Let’s take the similarities one by one.

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Posted by Ramir Camu on 04/01 at 12:27 PM in BusinessMarketingCommentsPermalink

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