The title 'Social Media Expert' (or guru, genius, etc) has become an oxymoron. What most of those titles really mean is that they know how to use Twitter and Facebook and, judging by the numbers of users, that could be everyone. These purported "Social Media Experts" are focused on getting your message out, but that's just the Media part of Social Media. All they are is just another bull horn yelling out the same things over and over while getting your hopes up that someone will be interested.

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