“Don’t try to be all things to all people.” It’s a simple concept, but many times overlooked. This thought is reinforced in a book that I am about to finish reading – Selling To Big Companies, by Jill Konrath. You can find out more information on the book at www.sellingtobigcompanies.com.
Let’s take this test together:
1. Pretend you are a potential customer
2. Go on Google or Yahoo and type in a typical word (s) that describes your business or services
3. Are you listed on the first page? How about the second page? Third?
By the time a customer gets to the third or even fourth pages in a search engine, they have either found what they are looking for or they have lost interest. If your site is buried deep within a search engine’s pages or not even listed at all, then chances are your site is not fully optimized – this means that unless your customer knows the exact name of your business, they will not be able to find you in an online search.
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