BREAKING NEWS: Public Relations and Search Engine Optimization (SEO) have tied the knot!

Alright maybe that’s a little dramatic, but you get the idea. PR and SEO have courted each other for quite a while, and now PR pros and SEO experts agree that it’s all about the content. PR wants compelling and influential content that is a call-to-action for customers and prospects alike. SEO consultants want rich key search word and varied content that attracts search engines and those famed little search engine spyders that read that content.

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The New Year is approaching fast. And every business owner should take some time out to strategize and develop an approach to what could be a promising year.

Most economic indicators are heading in the right direction – as contrasted with the end of 2008 going into 2009 – so there will be less if not any excuses for a successful 2010 for most businesses.

Here’s a checklist for every business owner and his staff to use. Is your business ready to take full advantage of the opportunities ahead?

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I know the subject of Web Analytics doesn’t sound very sexy or exciting. Maybe by the time you finish reading this article, you will find web analytics to be a necessary and important part of your overall online strategy.

I often tell business owners that they should consider their Website to be an important member of their sales team. If your Website isn’t making the phone ring, then there’s something wrong with it.

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Let’s take this test together:

1.  Pretend you are a potential customer
2.  Go on Google or Yahoo and type in a typical word (s) that describes your business or services
3.  Are you listed on the first page? How about the second page? Third?

By the time a customer gets to the third or even fourth pages in a search engine, they have either found what they are looking for or they have lost interest. If your site is buried deep within a search engine’s pages or not even listed at all, then chances are your site is not fully optimized – this means that unless your customer knows the exact name of your business, they will not be able to find you in an online search.

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