We're all busy. Although we don't expect instantaneous responses to email and phone calls, we do expect quick responses to requests and questions on Twitter or Facebook. I mean, isn't that one of the most important qualities of social media?
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I've been plugged into Google+ for a little over a week and am absolutely loving it. I haven't followed many people yet and am primarily experimenting with my close of group of friends and co-workers.
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The Blogosphere can be a crazy place. From business tactics to celebrity gossip to political junkies, no matter what the topic, there is likely to be a blog about it.
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As soon as a new gadget comes out it seems to be obsolete just as fast. Inevitably it is replaced by something faster, smaller and "smarter." Public Relations as a discipline has seen these types of evolution before.
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Technology's rapid growth and social media's ever-expanding reach have created some amazing tools. Monitoring and analytics tools allow businesses like the Mom and Pop store around the corner to Fortune 500 companies stay abreast on what is happening in their networks. Meanwhile, other applications make it easy to keep organize the social media outlets you are using, whether it's one, three or more.
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The title 'Social Media Expert' (or guru, genius, etc) has become an oxymoron. What most of those titles really mean is that they know how to use Twitter and Facebook and, judging by the numbers of users, that could be everyone. These purported "Social Media Experts" are focused on getting your message out, but that's just the Media part of Social Media. All they are is just another bull horn yelling out the same things over and over while getting your hopes up that someone will be interested.
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As websites become more dynamic and more social, a blog is a perfect way to not just talk about your company, but also discuss and provide opinions on trends, news and developments in your industry.
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As I was checking out my News Feed on Facebook one evening, I saw a potentially hilarious YouTube posted by one of my friends. I clicked to watch and boom: I was taken to this really weird website with a bunch of other videos that I had no interest in seeing. I swiftly hit command+W on my keyboard to exit the page. Next thing I know, I see the same video I had clicked on posted on my profile page for all my friends to see.
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More and more CMO's, marketing directors and PR managers are seeing the benefits of setting up a Facebook for their business. The opportunities they create and the constant stream of real-time communication along with the insights they provide are incredibly beneficial. However, if you take a look at the top 50 most Liked Facebook profiles, it looks like any other mega-brand list. So how did they get all those Likes?
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As some of you have seen, the Red Cross had an accidental "rogue Tweet" that was dispersed across the Twitterverse last night. Although it was a bit comical and the matter has since been resolved, it got us thinking as to what companies should do to prevent this from happening and what to do if an inappropriate Tweet is sent.
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